Delivering thoughtful bars with a plainspoken flow, My Favorite Color pours his whole being into his craft. Contemplating his mortality and how his absence would affect his friends and family, My Favorite Color shares his new music video for “Funeral“. Riding the heavenly instrumental, My Favorite Color imagines reactions of his loved ones to his death, each one grieving in their own way before eventually moving on.
Directed by Lucas Taggart, the new music video brings My Favorite Color’s lyrics to life, progressing from the funeral service, to the viewing, to the burial, all while the rapper stands witness. The video finds moments of humor amidst the sadness, whether from an uncle who can’t help but steal the flowers, or the friend who blubbers his crocodile tears. The video ends as My Favorite Color ascends into the spiritual realm, fighting against cosmic forces in an attempt to get his life back.
Now living in Los Angeles and signed to Rostrum Records, the label that broke Pittsburgh legends like Mac Miller and Wiz Khalifa, My Favorite Color is looking to turn heads with Velma, his debut full-length album, coming this summer.