With a distinctive lyrical voice that helps him stand out in his crowded hometown rap scene, Atlanta’s Deante’ Hitchcock is never afraid to speak his mind. Connecting with another one of his city’s rising stars for a dramatic and stylish clip, Deante’ shares the new video for “Attitude”, premiered by Complex. A proudly rude Southern rap anthem with subsonic bass and whirring synths, “Attitude” portrays a defiant and fearless worldview – Deante’ illustrates the life-and-death stakes of his day-to-day and Young Nudy stresses the importance of staying unflappable in the face of danger.
Filmed in striking black-and-white and packed with picturesque views of Atlanta, the iNightLyfe-directed video for “Attitude” details a dramatic episode for Deante’, as he fights with his girlfriend and gets arrested during a routine traffic stop. “Attitude” is the latest video from BETTER, Deante’s recent debut album. Fans should follow Deante’ on Instagram and Twitter for the daily schedule of activities and more news about BETTER.