$NOT – Pressure (Music Video)

Today, rapper $NOT releases the music video for “Pressure” off of his album – TRAGEDY + released in March. The music video, directed by Omar Jones, is a mixture of kaleidoscope-like visuals and live performance footage from $NOT’s sold-out North American tour earlier this year. On “Pressure”, $NOT’s monotone delivery of his calibrated bars are the perfect contrast to the beat of the song, which mixes tranquil flute notes with heavy hitting 808’s mentally placing you inside a mosh pit.

The Florida native is known for being somewhat of a mystery, always wearing a tightly drawn hoodie but still maintaining a cult-like fan base through his engagement with them on social media. Dubbed as one of Pigeons & Planes “New Artists to Watch in 2020”; generating co-signs from Billie Eilish and Chief Keef, $NOT has also collaborated with Wifisfuneral, Lil Tracy, Maggie Linndemann, Lil Tecca, and more. He’s definitely on his way up, stream the latest hit “Pressure” today!