Grammy-nominated artist Lil Baby dropped the visuals for his 42 Dugg-assisted single “Grace”, directed by Jon J. Earlier this week, Lil Baby’s album, My Turn, slammed number one on Billboard’s Top 200. This marks the Atlanta rap star’s turn with his first #1 album, with 197,000 equivalent units sold.
With 14 records on The Billboard Hot 100, “at the same damn time”, Lil Baby is now the most-represented artist on the chart. Lil Baby now ties with Prince and Paul McCartney for Billboard Hot 100 hits in his young 3-year career with such a domineering presence on the charts.
Rolling Stone said “Fresh production ideas inject life into the album, like on “Grace,” which evokes the sensation of ultra-slow motion.” The new video features Detroit native, 42 Dugg, who is signed to Lil Baby’s label, 4PF, in collaboration with Yo Gotti’s CMG label.
Lil Baby celebrated his album release by pulling up into Atlanta’s West End Mall for a surprise pop-up, handing out CD’s, signing autographs, and taking pictures with fans. “Shout out to Atlanta. I appreciate everyone that’s been with me the whole time,” Baby told his fans. “Atlanta, I appreciate y’all for rockin’ with me.”
Later the same week, Lil Baby, in conjunction with Amazon Music, Quality Control, Wolfpack Global and Motown Records – announced the My Turn Scholarship Fund. The scholarship will be granted to a select group of students to Lil Baby’s former high school Booker T. Washington – established in 1924 as the first public high school for African Americans in the state of Georgia and the Atlanta Public School system – who show too tier leadership qualities. Awarding of the scholarship will annually commence starting in 2020.
Lil Baby has been a dominant force in rap since he stepped onto the scene and in the past year, Baby has reached over 12 billion global streams with five consecutive #1 songs at Urban radio (“Yes Indeed”, “Drip Too Hard” with Gunna, “Close Friends”, “Baby” with DaBaby, and “Woah”). He also won his first ever award at the BET Awards for Best New Artist and earned a Grammy nomination with “Drip Too Hard” for Best Rap/Sung Performance with three Top 100 albums in 2019 alone. His single “Woah” off his new album, My Turn, is RIAA certified platinum and went #1 at urban radio – making it his 5th #1 in row, and “Sum 2 Prove” is RIAA certified gold.
Lil Baby said in a The New York Times feature, “Due to the fact that I haven’t dropped in a year — and the year that I didn’t drop was the year that I blew up — this is a whole different me. This a whoooole different everything.”
It’s clear that Lil Baby will be one of the greatest stories to follow in hip-hop based on the consistent streams of hit records he’s pioneered since his introduction.