bby ivy – U Got It Bad

bby ivy is an exciting rising Norwegian artist. Newly 19, this fresh-faced urban pop singer and songwriter has over 372,000 Instagram followers supporting her every move. The progeny of a musical family; her aspiration is both environmental and genetic. “I guess there was a part of me already as a young kid that felt so strongly about putting the music I had in me out to the world, and entertaining people with music the same way my dad, uncle & grandpa always did”. Despite debuting only in January 2020, bby ivy has already featured on some of the largest television broadcasters and radio stations in Europe and gone on tour, travelling the country, with fellow up-and-coming artists.

Her debut “Sweet Like Honey” is about the many struggles young women face in the music industry today. Having moved out to LA on her own at the age of 16, Ivy had to learn to grow up rapidly, and to deal with industry people with the wrong intentions. “​Sweet Like Honey”​ is her way of clapping back at these men and putting them in their place. She isn’t afraid to speak her mind, and stand-up for the morals she believes in. Through her music, she hopes to inspire other young women around her to do the same.

bby ivy’s latest single “U Got It Bad” is about that fiery passion that’s present in a new and exciting relationship. P​roducer Jaylien has produced/written​ for Akon, Britney Spears, Chris Brown, Snoop Dogg, & many more. His standout achievements include producing and writing the single “Beautiful” by Akon, as well as co-writing the song “Scream & Shout” featuring will.i.am & Britney Spears. Stream below and enjoy!