Charlotte rapper DaBaby has blown up over the past year, and aside from his catchy lyrics, he’s also gained attention for his hilarious and clever music videos. Many of these clips are helmed by the production group Reel Goats. Visuals for songs like “Walker Texas Ranger,” “Suge,” and “BOP” have commanded plenty of audience attention and racked up millions of YouTube views along the way.
Genius recently spoke to Reel Goats frontman and director James Rico, who explained how he first linked with DaBaby and broke down the creative process behind some of DaBaby’s most iconic videos. Enjoy!