Fiercely loyal and loudly supportive, E-40 is the world’s most famous Bay Area sports fan. Paying tribute to his city’s revitalized NFL franchise, E-40 dropped “Niner Gang,” a new anthem for the San Francisco 49ers and their fans. Produced by E-40’s son Droop-E, “Niner Gang” is a rousing mob slapper that salutes Niners’ legends like Jerry Rice and Ronnie Lott and provides a stadium-ready chant for the Niners’ faithful: “”Bang Bang, Niner Gang!” The new video focuses on the team’s most devoted fans, shining a spotlight on individual supporters and making room for cameos from Bay Area native and NBA great Gary Payton and 49ers mascot Sourdough Sam. Leave it to E-40 to echo the feelings of fans across the Bay with a track that sounds as good out of car stereos as stadium speakers, and fans are quickly adopting the song as a true Niners’ anthem.
“I’ve been a fan of the 49ers since I was a kid playing Pop Warner football,” says E-40. “It’s an honor and a pleasure to create the official anthem for my home team and as they already know, we have the best fans in the country. Bang Bang Niner Gang!”
“Partnering with local artists is priority for our team,” says 49ers Chief Marketing Officer Alex Chang. “We appreciate our longstanding relationship with E-40 and are excited about the new ‘Niner Gang’ video. It’s a nod to our incredible fanbase and our team’s rich history.”
Continuing his unprecedented run of rap game relevance, E-40 had another successful year in 2019, highlighted by his 28th solo studio album Practice Makes Paper. Practice Makes Paper benefits from E-40’s peerless work ethic and massive sphere of influence, packing dozens of guest stars and even more quotable lines into 26 tracks. The new album was The Counselor’s 32nd to place on the Billboard 200 (where it debuted at #65), extending a record for most Billboard 200 appearances by a single artist. The album boasts appearances from Quavo, ScHoolboy Q, Roddy Ricch, Wiz Khalifa, Chris Brown, Rick Ross, Jeremih, Ty Dolla $ign, Fabolous, Method Man, Redman, A$AP Ferg, Scarface, Tee Grizzley, G-Eazy, Anthony Hamilton, K-Ci, B-Legit, Boosie Badazz, Sada Baby, Payroll Giovanni, P-Lo, Iamsu!, and many, many more. Peaking at #4 on Billboard’s Top Rap Album Sales chart, at #9 on Billboard’s Independent Albums chart, and at #26 on Billboard’s Top Album Sales chart, Practice Makes Paper is available everywhere to stream and purchase.
In addition to his legend status in the rap game, E-40 is a mogul in the world of adult beverages. His popular brands of liquor, including premium tequila E Cuarenta, Earl Stevens Selections wine, and pre-mixed cocktail Sluricane, can be found at retailers across the West Coast and Midwest, including Safeway, BevMo!, Total Wine & More, Save Mart, Albertson’s, FoodMaxx, Raley’s, Lucky Supermarkets, Costco, and more.