Billboard will fuse YouTube streams into its calculations for the Billboard 200 albums chart, the organization reported today. The change will go live on January 3, 2020. As reported by The New York Times, Billboard will likewise factor in music video plays from Apple Music, TIDAL, and VEVO, however not “user-generated content”, for example, cover recordings and memes.
YouTube, which is owned by Google, has for quite some time been the objective of fury from numerous performers who believe the site doesn’t satisfactorily pay artists. In 2016, many artists in the United States and Europe signed letters flagging their disappointment with YouTube. Trent Reznor and Thom Yorke have additionally been particularly vocal, with Reznor once saying that the site “is built on the backs of free, stolen content,” and Yorke comparing YouTube with Nazi Germany.
As per Midia Research, through The Times, YouTube is considered the most popular online streaming service. As per the research, 55 percent of online music streamers use YouTube, while the remainder of the platforms have 37 percent of the market. A year ago, YouTube launched its own streaming service, YouTube Music, with an end goal to streamline the music accessible on the site.